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Our Future is bright.

In Brainerd, you can strike the perfect life-work balance. Our community has all the regional center amenities to support your business and workforce, including Fiber Optic Gigabit Internet, while maintaining the small-town beauty & character that makes this place "home".

It is a balance that no other regional center has mastered.

drone shot of the mississippi river in downtown brainerd


The Brainerd Economic Development Authority is ready for your business. Whether you are looking for lots to build on, existing facilities to move into, or a viable workforce, Brainerd has it all. For more than 150 years, Brainerd has been on the leading edge of the industry.

In recent years, the City of Brainerd and Brainerd EDA have focused on developing, and
re-developing, the city for the future. That includes investing in incentives for development.

Learn more about the Brainerd EDA and why this booming micropolitan, perfectly situated in central Minnesota, is the place for your business’s bright future.

why live in brainerd?

Those who live in Brainerd affectionately refer to it as a “big small town.” The population of Brainerd is just over 14,000 people but it is the principal city in the Brainerd Micropolitan which covers Crow Wing County and parts of Cass County; the Brainerd Micropolitan area has a population of more than 96,000 within 30-45 miles of Brainerd and is often referred to as the Brainerd Lakes Area.

The City of Brainerd is a thriving community with a variety of neighborhoods, a dynamic downtown, all the municipal services, an excellent public and private education system with several neighborhood schools, beautiful parks and trails, plus shopping and dining. The City of Brainerd’s economy relies heavily on its neighboring city, Baxter, MN.

As if often the case with 150-year-old cities, development happens nearby as cities grow, development needs and patterns change, and residential and consumer needs evolve, and Baxter is home to the rapidly expanding Minnesota Highway 371 and therefore much of the recent retail development. There is a mix of big-box and local retailers, restaurants and services that round out the living experience in Brainerd. The City of Brainerd also benefits from the surrounding communities of Crosby, Deerwood, East Gull Lake, Ironton, Lake Shore, Little Falls, Merrifield, Nisswa, and Pequot Lakes to support it with workforce and economic vitality.

Drone shot of downtown brainerd

Why Work and Do Business in Brainerd?

There are several reasons to work and do business in Brainerd. If you are looking for work, there are thousands of job openings in construction, government, healthcare, hospitality, and manufacturing. Brainerd also has high-speed internet access, so if you are looking to relocate to our beautiful city and work from home, there is the infrastructure to support that.

If you are looking for job re-training, Brainerd is home to Central Lakes College, which offers a variety of of transfer and technical programs; the technical programs match the needs in the community making it an affordable way to begin a career or start a new one.  The City of Brainerd and Brainerd EDA are pro-business. There is a high-level of public sector support in financing, reduced fees, relocation incentives, and a general “pro-business” vibe. Brainerd is changing, and growing, and the future is bright.  

Two people walking down a wooded trail, with a wheelbarrow